We’ve all used a website or app that didn’t function as expected & know how frustrating it is to have wasted your time on it.
When you or your design team are the only ones viewing it, it’s common to see things as you intend them, & not as users actually experience them. Furthermore most users will not alert you of errors even if your web application gave them a clear opportunity to do so. They just leave.
Unlike a website audit which focuses only on your SEO and search engine placement, a Usability Review identifies issues, & obstacles on your website that are hurting you. In short, a Usability Review identifies where you are shooting yourself in the foot.
It doesn’t matter how well your website is ranked, or how much paid traffic you are sending to it, if it is not clear & easy to use for everyone you’re just throwing good money after bad. A Usability Review is the first step in correcting those issues and getting on the right track to a positive ROI.
Contact me now!
Website Usability Reviews
It is important to remember that your website is not for you. It’s a tool for your users created to achieve specific goals.
I will evaluate your website & create a report detailing where you are missing opportunity, creating confusion, costing yourself sales, burning leads, as well as what you are doing right and ways in which you can improve.
Note: setting limiting parameters for your review can result in missed issues, & opportunities for improvement.
Areas of focus include but are not limited to:
You may define additional custom areas to focus on as well.
Design & overall usability across different environments.
Clarity & consistency in your branding & messaging.
Simplicity of your functions and processes.
Commerce and customer service processes from start to finish.
Security, & perceived credibility with users.
Rates & times can vary depending on the size & scale of the review.
Contact me for more info on the process, & estimates.